Branding is one of the most important aspects of any business.
With the right brand strategy, you get a major edge in today’s competitive market. But What Exactly is Branding? How does affect your business?
It is simple. Your brand represents your pledge to your client. It express them what they can expect from your company, products, and services; it makes a distinction on what you are offering different from your competitors’. Your brand should represent you, who you want to be and how people perceive who you are.
You need to define who your target customers want and how you can be a supplier on what they need. Are you planning to be the high cost and high-quality option? Or the low-cost and high-quality option? Be careful you can’t choose to be both.
The foundation of any brand is their logo. Your website, packages, flyers, business cards, postcards, promotional items, etc. All of them should communicate your brand effectively.